I currently lead visual asset development on Mattel Creations, where beautifully executed photography serves to connect our brand to fashion enthusiasts, pop culture fandoms, and toy collectors. My objective is to guide creatives partners towards capturing thematic narratives core to the brand such as artistry, collaboration, creativity, and nostalgia.

My work encompasses each step of the production process from concepting to final execution; core responsibilities include storyboarding, product styling, art directing on set, and delivering feedback on post-production edits.